That's how it looked until Steve Schmidt signed on.
Schmidt's strategy has been to get the spotlight off McCain, and put it somewhere, anywhere else. Pick an incompetent, but female, energetic and attractive, unknown as a running mate. Launch an ad campaign consiting almost entirely of lies attacking Obama. Cut off press access to both candidates. Run a media campaign, bully the teevee producers, shift the narrative away from any substances.
And hope for a nation-wide blackout during the debates.
I still don't think it will be enough. They're on their 6th theme, and that theme is Obama's theme--change. Their advertising campaign is more of the same old politics, and eventually the chorus of "liar, liar" in the print media is going to penetrate the consciousness of Wolf's producers.
Still, they've jolted the corpse.